Creating a Gen AI Thought Leader
From Zero to Disruptor:
How d-Matrix Seized the GenAI Spotlight
In fall 2023, when OpenAI’s data centers couldn’t handle the surging demand for ChatGPT, we saw a golden opportunity for our client, d-Matrix, which powers computing for generative AI and large language models. Despite not having a product in the market, Aircover immediately took advantage of the news cycle with an aggressive trendjacking campaign that quickly garnered CEO Sidd Sheth national media coverage for his views on solving the data capacity crisis. In doing so, d-Matrix is now recognized as a tech disruptor.
Our fast-paced and always-on media relations program inserted Sidd into the different waves of GenAI coverage (even those that didn’t speak to the hardware side of the conversation.) By having the ears of the AI reporters, they now come to him for his POV on a range of topics including compute, sustainability within AI and more.
Earned Coverage
- The Washington Post: AI chatbots lose money every time you use them. That is a problem.
- CNBC: ChatGPT and generative AI are booming, but the costs can be extraordinary
- CNBC: How to talk about A.I. like an insider
- TechTarget: Infrastructure to support Open AI’s ChatGPT could be costly
- EE News: Second generation chiplet platform targets generative AI
- SiliconANGLE: Generative AI drives an explosion in compute: The looming need for sustainable AI [Byline]