Steering the AI Revolution

Navigating the AI Revolution: Anthropic’s Journey with Aircover

When Anthropic burst onto the AI scene in 2023, the company was poised to make waves with its groundbreaking AI system, Claude. But as the world’s attention turned to generative AI, Anthropic faced a daunting challenge: how to introduce its revolutionary product and navigate the complex landscape of public opinion and regulation with just one marketer and no PR team. That’s when Anthropic turned to Aircover.

In April 2023, we jumped into the fray, becoming more than just an agency – we became Anthropic’s embedded PR team. From managing Claude’s debut to preparing for Congressional hearings, securing cover stories, and tackling regulatory issues, we were there every step of the way. As Anthropic grew, so did our partnership. We provided strategic guidance, executed media coverage, and worked hand-in-hand with the company’s emerging internal communications team. Through funding announcements, competitive challenges, and the ever-evolving AI landscape, our collaboration has been instrumental in positioning Anthropic as a leader in safe and beneficial AI technology.

Our thought leadership program for Anthropic executives and co-founders has resulted in speaking slots at Fortune Most Powerful Women Summit, Bloomberg Tech Summit, TechCrunch Disrupt, The Information WTF Summit, and more.