Amplifying an AI Innovator

Establishing start-up as a player in the modern data management stack

When Aircover partnered with Fivetran in 2020, the data management startup was a Series B company in a crowded marketplace, lacking a compelling narrative or media presence. Our challenge was to transform Fivetran into a recognized player in the “modern data stack” revolution. We crafted a strategy that positioned Fivetran as a crucial piece in the larger data management ecosystem, alongside industry leaders like Snowflake, Databricks, and Looker. Aircover’s approach combined simple, repetitive messaging with a focus on humanizing the company through its executive team.

In the four years Fivetran worked with Aircover the results were significant. A highlight of our campaign was a successful media dinner that brought together industry leaders and top journalists from The New York Times, NBC News, The Wall Street Journal, Bloomberg, The Information, and Forbes. This event solidified Fivetran’s position as a key player in the data revolution, demonstrating how strategic communications can elevate a startup’s profile in a competitive tech landscape.