New Client Spotlight: Navitus
Prescription for PR Success
Aircover started working with Navitus Health Solutions, a pharmacy benefits manager co-owned by SSM Health and Costco in April 2024. Founded in 2003, Navitus is one of the first and largest transparent PBMs. With celebrities like Mark Cuban and publications like the New York Times actively working to take down the traditional PBM model, Navitus wanted to be a part of the conversation. Previous agencies had fallen flat.
In just four months, Aircover helped Navitus craft new corporate messaging and compelling narratives, executing an integrated corporate communications program that has already earned the company three CNBC interviews in as many weeks. For the company’s 8th Annual Drug Trends Report, Aircover landed seven unique stories, which significantly increased website traffic compared to previous years, with a combined strategy of earned media, paid sponsored contributed content and social messaging. And the best news – we are just getting started!
Earned Coverage
- CNBC Digital: Why Walgreens And CVS Are Shutting Down Thousands Of Stores
- CNBC: Are PBMs driving drug prices up? Two analysts weigh in
- Yahoo Finance: FTC Chair Khan slams PBMs for higher drug prices in an interim report on the industry
- BenefitsPro: Plan sponsors saving on prescription drugs amidst rising costs and inflation
- Managed Healthcare Executive: Increased Use of GLP-1 Drugs Adds to Navitus’ Drug Spend for 2023
- Drug Store News: Navitus releases annual Drug Trend Report