Amplifying an AI Innovator

Orchestrating AI Leadership: Writer’s Dual-Pronged Approach to Industry Recognition

In May 2023, as AI giants dominated headlines, Writer, an enterprise GenAI solution provider, partnered with Aircover to carve out their place in the buzzing industry. Our challenge was clear: create mindshare for the company  and establish its CEO as a thought leader amidst a saturated news cycle. We crafted a strategy that expertly blended Writer’s upcoming milestones – funding news, LLM benchmarks, and product updates – with aggressive trendjacking, turning each opportunity into a platform to showcase Writer’s vision for AI in the enterprise.

In addition to a full-court press on media, Aircover worked closely with Writer’s CEO, May Habib, to refine her narrative and secure high-profile opportunities that would elevate both her personal brand and Writer’s. Our results enabled May to be a part of discussions at the World Economic Forum in Davos, co-chair Fortune Brainstorm AI London 2024, while obtaining recognition  on the 2024 Forbes AI 50 list, and on Inc.’s Female Founder 250 for the second consecutive year. These achievements weren’t just accolades; they represented a carefully orchestrated campaign that transformed Writer from a promising startup into a recognized player in the AI space, with a CEO whose voice resonated at the industry’s highest levels.