our results
We don’t confuse activity with outcome
Building awareness takes work, and lots of it. It doesn’t happen overnight. And with so many channels to pursue — traditional earned media, social media, blogs, videos, and contributed thought-leadership articles — it can be difficult to move the needle.
In this noisy landscape, nothing can replace the power of the right story with the right messages in the right publication at the right time. Especially in today’s reality of fewer publications and even fewer tech journalists, securing that killer story can be the “make or break” moment your company needs.
We’re proud of the results we get for our clients. Here’s just a small sample of what we do:
Samsara
Samsara, the Connected Operations Cloud company, is a leading IoT (Internet of Things) company that builds sensors, software, and cloud services to help more than 20,000 customers improve the safety, efficiency and sustainability of the operations that power the global economy. Samsara operates In North America and Europe and serves a wide range of industries including, construction, education, energy, field services, food and beverage, government, passenger transit, transportation and warehousing and utilities. Aircover is tasked with expanding awareness of Samsara as more than just a fleet management company via engagement with top tech and business media.
Read the stories:
The Information: Samsara’s CEO plans to keep investing even as economy cools→
Wall Street Journal: Werner CIO looks to outfit company trucks with AI-enabled tech→
VentureBeat: How Samsara is driving digital transformation in the supply chain→
CNBC: Samsara goes public, CEO discusses company details→
Bill.com
Bill.com (NYSE: BILL) is a cloud-based platform that automates and streamlines cash flow operations such as accounts payable and accounts receivable. They came to Aircover to help construct a communications strategy to elevate the company’s narrative and executive thought leadership, moving them from start-up and funding news to featured profiles in mainstream media, and accompanied by smart public relations activities.
Read the stories:
CNBC: When you focus on fundamentals, the value creation happens, says Bill.com founder→
Inc: How to lead with intentionality with René Lacerte of Bill.com→
Fast Company: Why embracing subcultures inside your company is critical to scaling your business→
Barron’s: Bill.com provides upbeat guidance, the fourth quarter saw ‘strong demand.’→
PRO Unlimited
PRO Unlimited’s end-to-end contingent workforce management platform helps companies manage their rapidly growing gig, contractor and temp workforce. PRO is a large player in a crowded space but with zero recognition. Aircover was brought on board to execute an aggressive media relations program that is rooted in thought leadership for their CEO, starting with the trades and eventually working our way up to mainstream business media.
Read the stories:
Wall Street Journal: Silicon Valley pay cuts ignite tech-industry Covid-19 tensions→
SF Chronicle: Biden could reverse some Trump H-1B policies — but help for visa holders may have to wait→
LinkedIn: Impact of Covid-19 on jobs and gig economy→
Employee Benefit News: PRO Unlimited M&A heats up with second buy in a month→
ServiceNow
ServiceNow is a leading enterprise SaaS technology platform that delivers digital workflows that unlock productivity and drive transformation across organizations. As a strategic partner to ServiceNow, Aircover provides high-level earned media relations strategy and positioning council for their corporate brand and entire C-suite.
Read the stories:
San Francisco Chronicle: Some office workers to return in June, but businesses are in no rush →
CFO: Digital Rework Brings Overdue Innovation to Accounting →
CNBC: ServiceNow CEO says the company is not worried about crowded enterprise software landscape→
Financial Times: Software stocks emerge as downturn winners →
Fivetran
Fivetran is an automated data integration provider. It solves a key problem faced by companies today: centralizing data for analysis without wasting engineering resources on building and maintaining individual connectors. Aircover was brought onboard for media relations and thought leadership to elevate awareness for the company and its executive team.
Read the stories:
Financial Times: FT ranking: The Americas’ fastest-growing companies 2022→
TechRepublic: Fivetran releases cloud data warehouse benchmark to compare top vendors→
VentureBeat: Fivetran’s metadata API pushes data pipelines toward traansparency→
Forbes: How $5.6 billion cloud company Fivetran acquired its way to survival→
Onfleet
Onfleet is a San Francisco-based technology company that helps businesses streamline their delivery operations. Onfleet’s software powers millions of deliveries per week for thousands of businesses around the world.
TechCrunch: Onfleet nabs $23M to further develop its last-mile delivery software→
PYMNTS: Connected fleets put retailers in charge of “Delightful Delivery”→
Forbes: How small and medium-sized businesses can build lasting relationships in the last mile→
FreightWaves: No holiday for delivery firms as fuel prices remain elevated →
6sense
6sense, the leading Account Engagement Platform, uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
Read the stories:
Forbes: Why the evolution of ABM is creating both confusion and opportunity for B2B marketers→
diginomica: How 6sense is paving the way to the future with AI→
Fortt Knox: Jason Zintak, 6sense CEO: A Fortt Knox conversation→
Bloomberg: 6sense reaches $5.2 billion value with SoftBank joining round→
Blue Shield of California
Blue Shield of California is a not-for-profit health plan provider with 4 million members across the state and more than $20 billion in annual revenue. Aircover was selected as the agency of choice to build and execute corporate visibility platforms for C-suite executives – Chief Innovation Officer Jeff Semenchuk, and CHRO Mary O’Hara.
Read the stories:
TechCrunch: How $20 billion health care behemoth Blue Shield of California sees startups→
Fortune: Who should be on your COVID-19 task force?→
ABC7: Coronavirus: Return to work planning underway at East Bay-based Blue Shield of California→
San Francisco Chronicle: Pandemic perk: Bay Area companies increase mental health for remote workers→
FIDO Alliance
The FIDO Alliance is an open industry association created to eliminate hacks at scale and the problem of weak passwords. Its members include 250+ of tech’s top companies — Apple, Amazon, Google, Microsoft and Intel among them. We are working to elevate the Alliance’s mission to general business and consumer audiences.
Skydio
Skydio is a leading U.S. drone manufacturer and world leader in autonomous flight technology. Aircover orchestrated an earned media launch of its $100 million Series C fundraise, along with the introduction of two drones made especially for the enterprise and government markets.
Read the stories:
Mashable: Even drone newbies can pull off cinematic shots with Skydio’s new mode→
The Verge: Skydio starts shipping first X2 enterprise drones with prices from $10,999 →
Financial Times: Skydio valuation raises American hopes in drone war with China→
VentureBeat: Skydio gains FAA approval to conduct bridge inspections with drones in North Carolina→
Monte Carlo
Monte Carlo is the data reliability company spearheading the emerging Data Observability category and helping organizations achieve more reliable data. Aircover is helping to raise Monte Carlo’s brand awareness through media and analyst relations.
Snowflake
Snowflake is a global platform for all your data and all your essential workloads, with boundless and seamless data collaboration. Aircover led communications for Snowflake through their tumultuous CEO exchange in 2019, successfully providing senior-level council to the in-house PR and marketing teams, and C-level executives. Our intense media relations program was designed to position Snowflake as a leader in the data warehouse market and data management market. Aircover’s strong business press relationships and strategy and counsel helped solidify the path for the company as it took the leap from start-up to the billion-dollar public company it is today — and from a communications perspective, laid groundwork leading to their successful IPO.
Read the stories:
CNBC: Snowflake CEO Frank Slootman on the importance of data during the coronavirus outbreak →
ZDNet: Snowflake rolls out new features, Salesforce integrations→
Bloomberg: These Are the Fastest-Growing Business Apps →
NY Times: Why Shiny New Tech Companies Love Old Industrial Buildings →
Bloomberg: Snowflake Vaults to $12 Billion Valuation, Partners with Salesforce →
Alation
Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Aircover is tapped to build the organization’s reputation through strategic media relations and thought leadership programs.
Read the stories:
ZDNet: Alation revamps UX, adds analytics to it’s data catalog platform→
VentureBeat: Employees attribute AI project failure to poor data quality→
TechTarget: How Alation builds on data catalog for data intelligence →
The Information: What we learned from The Information’s list of the 50 most promising startups →
Dremio
Dremio is a next-gen data lake. Its technology makes cloud data warehouses obsolete, bringing data warehouse functionality to cloud data lakes through direct queries for high performing dashboards and analytics. Gone is the requirement for companies to have to copy data into data warehouses first – a costly, complex, risky and inflexible process. Aircover was brought on to help with strategic media relations and executive visibility to broaden overall brand awareness
Read the stories:
VentureBeat: Dremio launches free data lakehouse service for enterprises→
TechCrunch: Dremio raises $160M series E for its data lake platform→
Protocol: Billy Bosworth had a front seat to the database explosion→
Forbes: AI 50: America’s most promising artificial intelligence companies→
Element Analytics
Element is solving a very important problem in a big market: industrial IoT. Their platform helps companies streamline and operationalize IT and OT data. Aircover was brought on board initially to just launch a product and the remit has grown into an integrated comms program that is rooted in thought leadership – with the goal of helping the company acquire customers and drive sales.
ZDNet: Element Analytics launches Unify, aims to solve data issues in industrial IoT→
Forbes: C3.ai IPO: What It Means For Enterprise AI→
Fortune: Dear Pandemic: A braintrust of female scientists is answering your every COVID question→
Stacey on IoT: The divisions between IT and OT aren’t just an employee issue→
Costanoa Ventures
Costanoa Ventures is one of the most influential early-stage VCs in Silicon Valley. When they raised their third fund, we kicked off an awareness campaign and secured them a series of different stories:
Read the stories:
The Wall Street Journal: New venture funds thrive as more investors put money in tech →
TechCrunch: Costanoa Ventures raises $175M fund →
The New York Times: Hundreds of start-ups tell investors: Diversify, or keep your money →
TechCrunch: Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend →
Domino Data
Domino Data Lab empowers data science teams with the leading open data science management platform that enables enterprises to manage and scale data science with discipline and maturity and trusted by over 20% of the Fortune 100. Aircover is responsible for thought leadership and media relations programs, most recently launching a campaign to support the organization’s $43 million funding round and product launch that garnered top-tier coverage in VentureBeat, Fortune and ZDnet.
View
This Softbank-funded unicorn is a construction technology company. View brought us in to help raise awareness and establish it as a unique technology platform for building construction using smart-glass. Coverage included NYTimes:
RapidAPI
RapidAPI is the world’s largest API hub with over 3 million developers accessing more than 30,000 APIs. The company makes it easier to find, connect to, and manage APIs across multiple cloud environments.
VentureBeat: API marketplace RapidAPI nabs $150M to help companies bridge the developer gap→
IT PRO Today: Why APIs are the foundation of modern software development→
VentureBeat: Report: 75% of devs indicate that participating in API economy is ‘top priority’→
Authority Magazine: Iddo Gino of RapidAPI: 5 things I wish someone told me before I became a founder→
CoderPad
CoderPad is a technical interview platform to help candidates easily share their skills. The platform delivers an unparalleled experience to both interviewers and candidates. Over 3,300 companies around the world, including Netflix, Slack and Snowflake, rely on CoderPad.
Read the stories:
VentureBeat: I’ve interviewed hundreds of engineers — and this is how companies should hire them→
Fast Company: 3 ways companies can recruit women back to work and ease the talent crunch→
Wall Street Journal: In hot job market, salaries start to swell for white-collar workers→
Fortt Knox: Innovation Curated: A new crop of companies for social good? CEOs of promise, CoderPad, Reel +more→
Glean
Glean is the work assistant with intuition. It finds exactly what you need, right when you need it — making it easier for you and your team to get big things done. It searches all of your apps across your entire company, understanding context, language, behavior, and relationships with others to find personalized answers to your questions. It surfaces knowledge and makes connections with the people who can help.
Read the stories:
Forbes: Glean emerges from stealth with $55 million to bring search to the enterprise→
Protocol: We’re spending too much time searching for answers at work→
TechRepublic: Employees could leave jobs due to disorganization→
Human Resources Director: Employees waste at least ‘two hours a day’ searching for what they need to work→
Airship
Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation and feature release management. With the Airship App Experience Platform (AXP), business users can create and adapt native app experiences on their own — with no ongoing developer support or app update required. Having powered trillions of mobile app interactions for thousands of global brands, Airship’s technology and deep industry expertise have enabled apps to become the digital centre of customer experience, brand loyalty and monetisation.