our results

We don’t confuse activity with outcome

Building awareness takes work, and lots of it. It doesn’t happen overnight. And with so many channels to pursue — traditional earned media, social media, blogs, videos, and contributed thought-leadership articles — it can be difficult to move the needle.

In this noisy landscape, nothing can replace the power of the right story with the right messages in the right publication at the right time. Especially in today’s reality of fewer publications and even fewer tech journalists, securing that killer story can be the “make or break” moment your company needs.

We’re proud of the results we get for our clients. Here’s just a small sample of what we do:

Aera

Aera works with larger enterprises, such as Johnson & Johnson and Unilever to define their supply chains through Cognitive Automation technology, increasingly important as COVID-19 has caused disruptions. Aircover is engaged in a broadscale campaign including corporate positioning and earned media relations.

Alation

Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Aircover is tapped to building the organization’s reputation through strategic media relations and thought leadership programs.

BigSpring

BigSpring is a mobile-based employee training platform that fills a void left by legacy, white collar-focused, classroom-based training programs that are unable to re-skill all types of employees remotely on the spot, showing ROI.  BigSpring engaged with Aircover to develop a comprehensive communications program to build awareness for the brand and the challenges organizations face in a COVID-19 economy.

Blue Shield of California

Blue Shield of California is a not-for-profit health plan provider with 4 million members across the state and more than $20 billion in annual revenue. Aircover was selected as the agency of choice to build and execute corporate visibility platforms for C-suite executives – Chief Innovation Officer Jeff Semenchuk, and CHRO Mary O’Hara.

Costanoa Ventures

Costanoa Ventures is one of the most influential early-stage VCs in Silicon Valley. When they raised their third fund, we kicked off an awareness campaign and secured them a series of different stories:

DataGrail

DataGrail helps enterprises become compliant with state and international privacy regulations, such as California Consumer Protection Act (CCPA) and GDPR.  Aircover was brought in to create the messaging and narratives for the company and then launched a national, regional and state media relations campaign in advance of the CCPA’s Jan. 1, 2020 implementation.

Domino Data

Domino Data Lab empowers data science teams with the leading open data science management platform that enables enterprises to manage and scale data science with discipline and maturity and trusted by over 20% of the Fortune 100. Aircover is responsible for thought leadership and media relations programs, most recently launching a campaign to support the organization’s $43 million funding round and product launch that garnered top-tier coverage in VentureBeat, Fortune and ZDnet.

Fido Alliance

The FIDO Alliance is an open industry association created to eliminate hacks at scale and the problem of weak passwords. Its members include 250+ of tech’s top companies — Apple, Amazon, Google, Microsoft and Intel among them. We are working to elevate the Alliance’s mission to general business and consumer audiences.

Fivetran

Fivetran is an automated data integration provider. It solves a key problem faced by companies today: centralizing data for analysis without wasting engineering resources on building and maintaining individual connectors. Aircover was brought onboard for media relations and thought leadership to elevate awareness for the company and its executive team.

ServiceNow

ServiceNow is a leading enterprise SaaS technology platform that delivers digital workflows that unlock productivity and drive transformation across organizations. As a strategic partner to ServiceNow, Aircover provides high-level earned media relations strategy and positioning council for their corporate brand and entire C-suite.

SignalFX

We were brought in to help this next-generation technology company reach developers and the c-suite demonstrating how leading software applications can be monitored by the SignalFX’s cloud-based streaming analytics. Read up on some of the results in eWeek:

Skydio

Skydio is a leading U.S. drone manufacturer and world leader in autonomous flight technology. Aircover orchestrated an earned media launch of its $100 million Series C fundraise, along with the introduction of two drones made especially for the enterprise and government markets.

Snowflake

Snowflake is a global platform for all your data and all your essential workloads, with boundless and seamless data collaboration. Aircover led communications for Snowflake through their tumultuous CEO exchange in 2019, successfully providing senior-level council to the in-house PR and marketing teams, and C-level executives. Our intense media relations program was designed to position Snowflake as a leader in the data warehouse market and data management market. Aircover’s strong business press relationships and strategy and counsel helped solidify the path for the company as it took the leap from start-up to the billion-dollar public company it is today — and from a communications perspective, laid groundwork leading to their successful IPO. 

View

This Softbank-funded unicorn is a construction technology company. View brought us in to help raise awareness and establish it as a unique technology platform for building construction using smart-glass. Coverage included NYTimes: