our results

We don’t confuse activity with outcome

Building awareness takes work, and lots of it. It doesn’t happen overnight. And with so many channels to pursue — traditional earned media, social media, blogs, videos, and contributed thought-leadership articles — it can be difficult to move the needle.

In this noisy landscape, nothing can replace the power of the right story with the right messages in the right publication at the right time. Especially in today’s reality of fewer publications and even fewer tech journalists, securing that killer story can be the “make or break” moment your company needs.

We’re proud of the results we get for our clients. Here’s just a small sample of what we do:

Blue Shield of California

Blue Shield of California is a not-for-profit health plan provider with 4 million members across the state and more than $20 billion in annual revenue. Aircover was selected as the agency of choice to build and execute corporate visibility platforms for C-suite executives – Chief Innovation Officer Jeff Semenchuk, and CHRO Mary O’Hara.

FIDO Alliance

The FIDO Alliance is an open industry association created to eliminate hacks at scale and the problem of weak passwords. Its members include 250+ of tech’s top companies — Apple, Amazon, Google, Microsoft and Intel among them. We are working to elevate the Alliance’s mission to general business and consumer audiences.

Fivetran

Fivetran is an automated data integration provider. It solves a key problem faced by companies today: centralizing data for analysis without wasting engineering resources on building and maintaining individual connectors. Aircover was brought onboard for media relations and thought leadership to elevate awareness for the company and its executive team.

Skydio

Skydio is a leading U.S. drone manufacturer and world leader in autonomous flight technology. Aircover orchestrated an earned media launch of its $100 million Series C fundraise, along with the introduction of two drones made especially for the enterprise and government markets.

silicon valley business journal

Monte Carlo  

Monte Carlo is the data reliability company spearheading the emerging Data Observability category and helping organizations achieve more reliable data. Aircover is helping to raise Monte Carlo’s brand awareness through media and analyst relations.

Snowflake

Snowflake is a global platform for all your data and all your essential workloads, with boundless and seamless data collaboration. Aircover led communications for Snowflake through their tumultuous CEO exchange in 2019, successfully providing senior-level council to the in-house PR and marketing teams, and C-level executives. Our intense media relations program was designed to position Snowflake as a leader in the data warehouse market and data management market. Aircover’s strong business press relationships and strategy and counsel helped solidify the path for the company as it took the leap from start-up to the billion-dollar public company it is today — and from a communications perspective, laid groundwork leading to their successful IPO. 

Alation

Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Aircover is tapped to build the organization’s reputation through strategic media relations and thought leadership programs.

Bill.com

Bill.com (NYSE: BILL) is a cloud-based platform that automates and streamlines cash flow operations such as accounts payable and accounts receivable. They came to Aircover to help construct a communications strategy to elevate the company’s narrative and executive thought leadership, moving them from start-up and funding news to featured profiles in mainstream media, and accompanied by smart public relations activities.

silicon valley business journal
infoworld

Dremio

Dremio is a next-gen data lake. Its technology makes cloud data warehouses obsolete, bringing data warehouse functionality to cloud data lakes through direct queries for high performing dashboards and analytics. Gone is the requirement for companies to have to copy data into data warehouses first – a costly, complex, risky and inflexible process. Aircover was brought on  to help with strategic media relations and executive visibility to broaden overall brand awareness

silicon valley business journal
infoworld

Element Analytics 

Element is solving a very important problem in a big market: industrial IoT. Their platform helps companies streamline and operationalize IT and OT data. Aircover was brought on board initially to just launch a product and the remit has grown into an integrated comms program that is rooted in thought leadership – with the goal of helping the company acquire customers and drive sales.

Costanoa Ventures

Costanoa Ventures is one of the most influential early-stage VCs in Silicon Valley. When they raised their third fund, we kicked off an awareness campaign and secured them a series of different stories:

Pro Unlimited

PRO Unlimited’s end-to-end contingent workforce management platform helps companies manage their rapidly growing gig, contractor and temp workforce. PRO is a large player in a crowded space but with zero recognition. Aircover was brought on board to execute an aggressive media relations program that is rooted in thought leadership for their CEO, starting with the trades and eventually working our way up to mainstream business media.

ServiceNow

ServiceNow is a leading enterprise SaaS technology platform that delivers digital workflows that unlock productivity and drive transformation across organizations. As a strategic partner to ServiceNow, Aircover provides high-level earned media relations strategy and positioning council for their corporate brand and entire C-suite.

DataGrail

DataGrail helps enterprises become compliant with state and international privacy regulations, such as California Consumer Protection Act (CCPA) and GDPR.  Aircover was brought in to create the messaging and narratives for the company and then launched a national, regional and state media relations campaign in advance of the CCPA’s Jan. 1, 2020 implementation.

Domino Data

Domino Data Lab empowers data science teams with the leading open data science management platform that enables enterprises to manage and scale data science with discipline and maturity and trusted by over 20% of the Fortune 100. Aircover is responsible for thought leadership and media relations programs, most recently launching a campaign to support the organization’s $43 million funding round and product launch that garnered top-tier coverage in VentureBeat, Fortune and ZDnet.

Samsara

Samsara, the Connected Operations Cloud company, is a leading IoT (Internet of Things) company that builds sensors, software, and cloud services to help more than 20,000 customers improve the safety, efficiency and sustainability of the operations that power the global economy. Samsara operates In North America and Europe and serves a wide range of industries including, construction, education, energy, field services, food and beverage, government, passenger transit, transportation and warehousing and utilities. Aircover is tasked with expanding awareness of Samsara as more than just a fleet management company via engagement with top tech and business media.

Kinara Capital 

Kinara Capital tackles financial inclusion in the developing world, providing fast, flexible, no collateral loans to small businesses and entrepreneurs in India. This majority female led company has disbursed more than $271M, resulting in the creation of more than 71 thousand jobs. The company’s investors hail from India, Europe and the USA. Aircover has been brought in to raise awareness and introduce the U.S. educated CEO to the media here.

View

This Softbank-funded unicorn is a construction technology company. View brought us in to help raise awareness and establish it as a unique technology platform for building construction using smart-glass. Coverage included NYTimes: