A native Californian turned Michigan transplant, I come to Aircover with almost 20 years of experience across Technology, Consumer, Lifestyle, Automotive and Mobility sectors. I have launched everything from Fitbit to Apple Watch to Apple retail stores across the glob, to the 2020 Ford Escape. From providing strategic guidance in crises to creating unique, groundbreaking events, I have successfully led teams and developed and communicated core messages to desired audiences. Known for my calm and professional demeanor, I am inclusive and authentic in all aspects of life, and a trusted leader with the ability to advise teams and clients on strategy aligned to business objectives.
Prior to Aircover I worked in-house for top brands including: Ford Motor Company, Apple and Williams-Sonoma.